Unprecedented partnership in Brazil brings line with more than 25 male products
The Viking brand has developed an incredible line of products for men in partnership with ROTA 66! There are more than 25 products for beard, hair and mustache as well as an exclusive line of perfumes specially developed for ROTA 66.
It was a work of months of a lot of research and several teams, from the marketing team to the perfumers who developed incredible fragrances for the products.Luciana Vitorino, Director of Ispartner, ROUTE 66 representative in Brazil.
Check it out the complete development of the most anticipated men’s line in Brazil. In an unprecedented collab between the global brand Route 66 + Viking, revolutionizing the male cosmetics market in Brazil in the documentary created by Viking on its Youtube channel.
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