Our CEO, Luciana Vitorino, was a speaker at the Licencing day, an event promoted by EP Grupo that brings together professionals and specialists in trademark and intellectual property licensing.
The lecture was about “Art in the licensing market”, where she spoke about how to value and monetize works of art through licenses.
She also presented a case of success: the property of the artist Gustavo Rosa and his Gustavo Rosa Institute, which the Ispartner Agency is responsible for licensing.